The Featured Products section is designed to showcase a small group of products from one collection — usually your “Best Sellers”, “New Arrivals”, or “Hot Deals”.
It’s one of the most powerful homepage elements because it:
- Shows your most popular products at a glance.
- Increases conversion rate by reducing clicks to checkout.
- Keeps your homepage dynamic and updated automatically as inventory changes.
📈 According to Shopify data, merchants who display “best-selling products” on their homepage see 15–25% higher engagement compared to stores without it.
Add the Featured Products Section
You can add it in less than a minute — no code needed.
Step-by-step:
- Go to Online Store → Themes → Customize.
- In the left panel, click “Add section” → “Featured products.”
- Select your collection (for example, “Best Sellers” or “New Arrivals”).
- Choose how many products to show (4–8 recommended).
- Adjust layout – grid, slider, or row.
- Customize heading (example: “Shop Our Best Sellers”).
- Click Save and preview your homepage.
Tip: Always use a collection that auto-updates, like “Best-selling” or “Recently added,” so the section stays fresh.
The Featured Products section is one of the highest-converting blocks in your Shopify homepage.
Use it to highlight your best items, keep your design consistent, and drive shoppers directly to checkout — all without touching code.
With the Fashion Theme, merchants can create a stunning, fast, and SEO-friendly storefront in just a few clicks.
